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What is Access Marketing?
Accessible Marketing is the practice of helping as many people as possible receive your marketing and media communications, including people with disabilities.
By improving you knowledge and understanding of Accesible Marketing, you are enhancing “Access” to key information. By offering this clarity for people with disabilities to receive your communications effectively you are developing equal opportunity for all to attend your arts events.
About the course Accessible Marketing and Communication for Arts Events
At SRT, together with Access Arts hub, we have partnered with DADAA, an award-winning multi-site professional arts organisation based in Western Australia, to bring an exciting new marketing programme, Accessible Marketing and Communication for Arts Events.
This bespoke marketing programme offers participants the opportunity to understand and learn about the social model of disability, appropriately engaging with diverse audiences and their experiences, and creating effective accessible marketing and outreach strategies.
The programme’s comprehensive content will be delivered online and across the month of January 2021 via three course modules known as “Acts”. There will also be an interactive live lecture via Zoom led by Dr Scott Hollier.
Learn about the social model of disability, the different types of disability and improvements to your access standards
Gain an understanding of the tools available to you to support your marketing to become accessible on all marketing platforms
Identify opportunities to include accessible marketing strategies for a long term sustainable approach to access in your organisation and work
Learn how to engage authentically and build partnership with disabled audiences and organisations
Arts marketing executives and managers, digital strategists and executives, arts administrators, artists, producers
Estimated study time: 11.5 hours
Recommended time period to complete: 4-6 weeks
Monday 4th January 2021 – Course commencement with Act 1
Thursday 14th January 2021 – Act 2: A compulsory Live Lecture (7pm-9:30pm)
Friday 15th January 2021 – Act 3 released
Friday 29th January 2021 – Course completion
Online modules in Moodle (Act 1 and 3) and live lecture (Act 2) via Zoom
The two self-led modules will be executed on Moodle (a virtual classroom environment) and will be available to access once the previous module is completed. Subsequently, there will be a chance for participants to attend an in-person consultation session with DADAA’s team, where further questions regarding real-life implementation of these strategies in your personal practice and/or organisation can be discussed. Consultations will be arranged via the Access Arts hub from February 2021.
The programme is brought to you by the David Marshall Endowment supported by Temasek Foundation.
*Certificate of Participation will be awarded on completion
*Payment is non-refundable.
| Access Development Partner |
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Click here to view full course details.
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About Dr Scott Hollier
Dr Scott Hollier specialises in the field of digital accessibility and is the author of the book “Outrunning the Night: a life journey of disability, determination and joy”. With a Ph.D. in Internet Studies and senior management experience across the not-for-profit, corporate and government sectors, Scott is an internationally-recognised researcher and speaker.
Scott’s roles include CEO and co-founder of the Centre For Accessibility Australia, holds academic positions at Edith Cowan University and the University of South Australia, and is an invited expert for the W3C Accessible Platform Architectures Research Questions Task Force. In addition, Scott is legally blind and as such has both a professional and personal understanding of the importance of accessbility.
Webpage: https://www.hollier.info/
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About DADAA
Working within a Community Arts and Cultural Development (CACD) framework, DADAA is a leading arts and health organisation that creates access to cultural activities for people with disability or a mental illness. DADAA offers targeted programs that include a broad range of traditional and new media projects in Western Australian communities. Our programs range from entry-level workshops for those with no arts experience to professional mentorships for advanced artists. Exhibition or broadcast of works is an outcome of most programs.
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About Access Arts Hub
The Access Arts Hub is a consortium of individuals and organisations with a shared agenda to make arts more accessible and appealing for persons with disabilities. The Hub’s origin stems from initial training provided by Kirsty Hoyle of Include Arts organised by the Esplanade and SRT supported by the British Council in February 2018. The Hub wants to develop better Access to the Arts in Singapore by working with a diverse membership base, to make informed changes to support all communities to be nourished and entertained by the Arts.
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